Leonard Allan Fraser

From Ballarat and District Industrial Heritage Project
Jump to: navigation, search

Leonard Allan Fraser was a photographer in Ballarat from 1895 to 1900. [1]



Leonard Allan Fraser ran a photography studio at 30 Bridge Street, Ballarat. The studio had earlier been run by his father-in-law George A. Willetts. Fraser married Cora Beatrice Willetts who continued operating the business under her own name after Fraser's death in 1913.[2]

His death was noted in the Ballarat Courier:

FRASER.--In loving memory of my beloved husband. Leonard Allan Fraser, who died 6th February, 1913.[3]


See also

Fraser Studios



Mr L. A. Fraser, the well-known photographer, announces in another column a distribution of a life-size enlargement to each sitter having a dozen cabinets at reduced rates of 10s per dozen. The enlargement will be by the celebrated “ Nikko” process. It is an absolute free gift, and may be framed where patrons wish. Visitors from the country districts are being specially provided for.[4]

The strides that are continually being made in the photographic art are always prominently brought before the public by the periodical displays at Mr Fraser’s studio, which fully bear testimony to the painstaking and careful study that must be devoted to the picture-making side of this now popular art. Since the introduction by this studio of the Celeron series of portraiture quite anew era has been reached, and the quaintness of this class of photograph is fully maintained throughout the whole exhibit. Here are depicted ladies posed in the “Marcus Stone” style; again, others of the “Rembrandt” type are pronounced by their vigorous method of lighting; others savoring of 'the “Renaissance” school, are to be found in profusion. Intermixed with these are some large head studies, the treatment of these is indeed worthy of any Continental studio, being all that it is possible 'to conceive in portraiture. Enlargements abound on all sides, and prominence is given to a very large profile study of a head, the light and shade being carefully handled. Standing out in bold relief from a pure white background, the picture is - nobly set off by the broad effect obtained in the framing, which is of the latest style in American art. The exhibit, from an artistic standpoint, is in deed beyond criticism, and indeed those who have noted Mr Fraser’s exhibits, both at his studio and at the Industrial Exhibition, are unanimous in their praises upon this point. Foremost among the panel series is that of a lady in evening dress. The carriage of the figure and the harmony of the surrounding accessories blend in one simple effect that is at once pleasing to the critic. Another dainty panel is that of a little dot playfully poising the strings of her sun-bonnet, while the gentle toss of her head makes this another triumph in Mr Fraser’s efforts at child studies. A mammoth head study of one of Ballarat’s leading citizens is indeed a fine piece of work. Other large studies, ladies in picture hats, all of which are very effective in their manipulation. Red chalk Carbons are interspersed here and there, blending harmoniously with the more sombre Scotch grey of the Celeron portrait. New styles in portraiture abound on all sides, the latest introduced at this studio is the large Cameo, which is design ed with the view of replacing the old Paris panel bust picture, and in effect is very refreshing. In order to display the various styles to proper advantage, the windows have been tastefully draped through out in art shade green, together with the pink glow from the many fairy lights, have the desired effect. Mr Fraser is in deed to be commended for the efforts put forth to display his art works. The studio will be illuminated throughout the coming holidays, and should attract consider able attention.[5]


  1. Alan Davies, Peter Stanbury, Con Tanre, The Mechanical Eye in Australia, Oxford University Press, 1985.
  2. http://members.optusnet.com.au/~msafier/vicphoto/willetts.html
  3. 1914 'Family Notices.', The Ballarat Courier (Vic. : 1914 - 1918), 6 February, p. 2 Edition: DAILY., viewed 28 January, 2014, http://nla.gov.au/nla.news-article73490743
  4. Ballarat Star, 5 January 1895.
  5. Ballarat Star, 5 April 1901.

Further Reading

External links


--H. Scarpe 20:27, 28 September 2012 (EST); --Beth Kicinski 14:08, 4 September 2013 (EST); --Clare K.Gervasoni 16:26, 9 October 2015 (AEDT)

Personal tools